FRAME Hybrid Food Retail travel Many brick-and-mortar shops deliberately choose

Many brick-and-mortar shops deliberately choose the neighborhoods where they will set up and establish their identities there

TikTok caters specifically to vertical videos less than one minute in length

(Winter 2024)

both on the surface and emotionally - after all

and cafe-hoppers alike

FRAME Hybrid Food Retail travel Many brick-and-mortar shops deliberately chooseRethinking Design for the Experiential Turn This handbook prescribes hybridization a fusion of gastronomy, co working, hospitality and performative formats as a powerful remedy against the digital disruption of the food retail industry. Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is