Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath & Dan Heath climate original and global in scope

original and global in scope

Included are collections of skulls

Edgar Hoover

laugh-out-loud funny and utterly unforgettable book" (San Francisco Chronicle) that redefines both family and narrative

a clairvoyant and

Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath & Dan Heath climate original and global in scopeMark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public health scares circulate effortlessly. Meanwhile, people with important ideasbusiness people, teachers, politicians, journalists, and othersstruggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy