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Shopify Effective Win-Back Email Campaign share-a-sale-pixel The most popular style ofA targeted series of personalized emails sent to lapsed clients. The goal of a win back email is to induce people to connect with your emails and call to actions again. Email marketing, in case, not kept engaging enough with your subscribers, may hit a stale spot, which calls for additional effort than the normal practices you take after in email campaign management. What's included Creating a Winback email list Design a Winback email campaign Set up