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Predictably Irrational: The Hidden Forces That Shape Our Decisions art & photography and Great Poetry would likeWhy do our headaches persist after taking a one cent aspirin but disappear when we take a 50 cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.