Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter wood --------------- 'The wife likes to

--------------- 'The wife likes to read romantic fiction

But when the two strike up a conversation—awkward but electrifying—something life changing begins

He loves lists

Willie Lincoln finds himself in a strange purgatory where ghosts mingle

In It's All in Your Head consultant neurologist Dr Suzanne O'Sullivan takes us on a journey through the very real world of psychosomatic illness

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter wood --------------- 'The wife likes toWhy do so many global strategies faildespite companies powerful brands and other border crossing advantages? Seduced by market size, the illusion of a borderless, flat world, and the allure of similarities, firms launch one size fits all strategies. But cross border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activityincluding direct investment, tourism, and communicationhappens