Hooked: How to Build Habit-Forming Products Internet conversations are structured by

Internet conversations are structured by the shape of our apps and platforms

This book is about the relentless curiosity that has driven Iger for forty-five years

• Actionable steps for building products people love

Direct your audience's attention to the most important parts of your data

Spread through the public in the form of popular stories

Hooked: How to Build Habit-Forming Products Internet conversations are structured byHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through