As a B2B subsidiary company based in HSR Layout, Bengaluru, they operate primarily as a digital wholesale and supply chain entity without consumer-facing branding
Supply Chain and Go-to-Market Trends Supply chain strategies are evolving to support rapid category growth: Expansion of co-manufacturing and formulation capabilities Partnerships with ingredient suppliers for protein and fiber systems Investment in cold-chain and convenience food logistics Growth of digital and direct-to-consumer distribution models These strategies enable scalability while maintaining product consistency and innovation speed
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This is part of a broader strategy to align their food offerings with the dietary needs of individuals under GLP-1 treatment regimens
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